Planned Parenthood’s customer base continues to dwindle. In 2013, Planned Parenthood reported seeing 140,000 fewer unduplicated customers than in 2012, bringing its customer base to its lowest point since 2001.

Planned Parenthood has historically used its number of female reversible birth control customers to determine the success or failure of its community-based facilities. That number peaked in 2006 at 2,453,906. By 2012 it had fallen to 2,129,855—a slight increase over 2011, but still at a level comparable to 2001.

With free contraception provided by Obamacare, that number continued to climb—but only slightly—in 2013. Its 2,131,865 female contraception client number is only slightly more than it had in 2001, and represents a 13 percent decrease from the 2006 all-time high.

Planned Parenthood’s contraceptive business continues to flag for a number of reasons. Clearly, women are learning the truth about Planned Parenthood, losing trust in the PP brand, and continuing to abandon it in favor of legitimate healthcare facilities, despite Planned Parenthood’s best efforts. Thanks in no small part to our Pill Kills project—which held the most successful day of action exposing the pill ever in 2014, with 60 sponsoring organizations across 20 states—many women are finally starting to wake up to the reality of the perils of the pill and its abortifacient nature. In addition, as Planned Parenthood closes facilities across the nation, it reaches fewer contraceptive customers while it consolidates resources to fine-tune its abortion business.

Read our entire analysis here.